EASYFITNESS — Fitness Studio Network in Germany
easyFitness is a fitness studio network with over 200 locations across Germany, offering accessible gym memberships, training facilities,
group classes, and fitness services for a wide range of health and wellness goals.
Members can find studios in numerous cities, sign up for trial sessions, book training, and use additional lifestyle and premium fitness options.
Project Objectives
- Create an engaging motion graphics promo video to communicate easyFitness’ brand identity and gym offerings.
- Simplify the gym network’s value — accessibility, variety of facilities, and fitness support — into a visually compelling narrative.
- Strengthen the brand’s visibility across social media, web, and digital marketing channels with dynamic visual content.
- Use animated storytelling to highlight key member benefits and studio features.
Project Scope
Creative Development
- Collaborated with the easyFitness team to understand their fitness ecosystem, membership benefits, and target audience (fitness beginners to advanced athletes).
- Crafted a clear, motivating narrative that emphasizes inclusivity, convenience, and community.
- Designed a visual strategy centered around motion graphics, animated icons, and energetic typography.
Motion Graphics & Animation
- Animated workout concepts, club features, and studio highlights using clean, high-energy motion design.
- Created animated UI elements to show membership features and ease of gym access.
- Applied branded graphical elements to maintain consistency and enhance viewer engagement.
Post-Production
- Edited the promo video with pacing optimized for social engagement and audience retention.
- Integrated sound design and rhythmic music to match the fitness theme and dynamic visuals.
- Produced multiple video formats for use on Instagram, TikTok, YouTube, and the easyFitness website.
Launch Strategy
- Delivered a full length promo video and shorter teaser versions for social channels.
- Tailored edits for different placements including website hero, social ads, and club in-house screens.
- Supported performance monitoring through platform-specific formats and analytics-ready assets.
Results
- Video helped enhance easyFitness’ brand communication and appeal online.
- Increased engagement and visibility across social platforms after launch.
- Reinforced easyFitness’ positioning as a friendly, accessible fitness network for varied training goals.
Lessons Learned
- Motion graphics are effective for communicating brand identity and service offerings without heavy production.
- Visual storytelling that aligns with brand energy boosts audience connection in the fitness category.
- Tailored edits for different platforms increase reach and viewer retention in digital campaigns.
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